Frequently Asked Questions

How much does Born Fitness Coaching cost?

Born Fitness Coaching costs $249 per month. Or we have a yearly option that is $1,999.

Remember: We don’t do generic plans at Born Fitness. Instead, everything is completely customized for your body, your preferences, and your schedule. This attention to quality and personalization is how we’ve been able to help 2,000+ people get the body they want.

What's different about Born Fitness Coaching?

Most online coaching services (and most fitness experts) use generic exercise and diet templates. That means the same program for everyone—regardless of age, experience, or goals.

But at Born Fitness Coaching everything from the nutrition plan to the exercise program is customized to our clients’ schedule, lifestyle, and personal preferences. That level of personalization is why we only take a limited number of clients every year.

Do I need to be in the US to join Born Fitness Coaching?

Nope. We’ve had clients from over a dozen countries, including the U.K, South Africa, Germany, China, Australia, and Canada. We’d love to have you, no matter where you’re from.

What if I'm a complete beginner?

We love beginners! Our goal is to help you become 100% confident with exercise and nutrition—without needing to think about it all the time. No matter your goal, we’ll guide you every step of the way and make sure you’re always following the right plan for your body.

What if I'm more advanced?

We’ve worked with a lot of intermediate and advanced clients, too. Some of them come to us with years of experience, but are tired of doing the same routine. Other people “know what to do” when it comes to exercise and nutrition—but they struggle to do it consistently. We’ll help you get back on track, get better results, and teach you some new things along the way.

What's the time commitment?

Because your nutrition and exercise program are customized for you and your lifestyle, the time commitment is totally dependent on your goals and schedule. If you want to exercise four days a week, we’ll make it happen. If you can only exercise once per week, we’ll take care of you. Coaching is an ongoing process and it adapts with your life. Once you’re in Born Fitness Coaching, you’ll work directly with your coach to get the best plan for your body and your schedule.

Can you work around injuries?

Yes. Lots of people come to us with annoying shoulder, knee, or lower back issues (among other things). We’ll not only help you “work around it”, we’ll also give you ways to fix whatever issue you’re dealing with. And if we determine you’d be better off getting medical help for your injury, we’ll make sure to help you find a good service provider in your area.

How customized is Born Fitness Coaching?

Let’s put it this way: If you only want to eat a plant-based diet, we’ll help you do that. If you want to eat Paleo, that’s what we’ll give you. If you don’t know what you want to eat, we’ll work with you to decide which plan is right for you—and then give you everything you need to be successful.

If you have a big event coming up, we’ll help you get prepared. If you go on vacation, we’ll write you a hotel-room workout (or maybe even suggest you take the week off and enjoy yourself). If you have a shoulder injury, we’ll give you exercises to help it get better. If you want to lose weight the first few months and then add muscle the next few months, we’ll help you do that.

You tell us what you want to do, and we’ll help you do it. In other words: It’s very customized.

When can I expect to see results?

When you will see results is completely personal. It depends on your goals, your current lifestyle, and how much work we need to do together. So, if you’re looking for a “quick fix to blast fat and get a six pack!” so some hard sell filled with empty promises, then this isn’t for you.

We’re invested in your success and want to help you over both the short and the long run. That means results that last. So while we’d love to be able to give you a specific answer, here’s what we can say with absolute confidence:

If you follow your coaches suggestions to the best of your ability, you WILL get results with Born Fitness Coaching. We guarantee it.

How often will I hear from or interact with my coach?

Having successfully worked with thousands of people, we’ve developed a system that gets our clients incredible results.

Every week you’ll have a set time period to ask questions, get feedback, tell your coach about upcoming challenges you’re anticipating, and ask for any modifications you need.

And every week, your coach will give you an in-depth response, helping you anticipate barriers, and overcome them proactively.

And if you don’t have questions? No problem. Your coach will review what you’ve done and give you feedback and next steps.

We’ve found this system works better than anything else we’ve seen or tried, because it creates a team environment where you don’t just do what your coach says and become dependent on following a regimented plan. Instead, we give you the tools and skills to learn everything you need, so that once you reach your goals, you can do everything on your own. (If you want to.)

How long does Born Fitness Coaching last?

In order to get the best results possible, we have a 6-month minimum commitment. Remember, we’re playing the long-game here. After the first six months, we’ll continue to coach you for as long as you want. Our clients come to enjoy having someone they trust write their exercise and nutrition programs, so the vast majority stay on for a full year—with many of them sticking around for two or even three years!